In Mid 2018 our Founder and CEO Tamer Mustafa gave his third TEDx Talk globally and his first in the Middle East, and it was controversially called; I am donkey. It tells the story of his philosophy -and the company’s philosophy- in facing conversion across both personal and professional life.

The I am Donkey concept is, as he likes to describe it; the magic trick to Problem-Solving. It simply states that one blames himself for any mishaps, takes personal ownership and accountability for the outcome, regardless of who was really behind the issue. It is the differentiation between mistake and responsibility, clearly mandating that it is never about whose mistake it may be, but about whose responsibility, and one’s life is -by definition- his own responsibility, so man-up and take that responsibility.  This is the first milestone on one’s way to solving all problems, I am Donkey.

People are doomed to fail in solving a problem, be it trivial or state-matter, when they allow themselves to blame others or external factors for their own demise, failure at this point is only a matter of time. 

We are celebrating that this very personal talk gathered over 100,000 views on Youtube in just under ten days from the moment we shared it on social media, which is a humbling reflection of how it resonated with people around the world. Tamer’s first Talk; Discovering your C spot, which he gave in Geneva back in 2013, and also comes with quite a recallable name, has gathered in excess of 350,000 views in the first few weeks and months.

Inspiring people to redefine their potential is outofzbox’s purpose that we all aim to live everyday coming to office and even with our friends and families at home, spreading learnings we gathered over the years of how things really worked with us as opposed to how they should work. That is why we just love to share our stories with the world in the hope it may inspire someone, anyone, and hopefully ignite a conversation that will teach us back how to be better versions of ourselves. 

Watch the talk below, if you haven’t already.