Another mission accomplished! The brief was very simple; Tide team needed an outstanding trade marketing idea for a specific customer in Alexandria, and the definition of outstanding obviously gets wilder when one thinks out of z box. That is why we settled with nothing less than breaking a world record. The challenge was hard as the criteria set by the world-renowned body of records GWR was very strict. It took weeks of planning, and just a few limited hours of execution during the closing time of the store at night.

The record attempt was successful in June 2010, and in the attendance of the GWR officers who inspected not only the end result but how we built it, and ozb still holds the record of the largest packaged product display in history measuring over 390 cubic meters with over 85,000 individual packs all touching.